About Pasta Amore
Business Information
Pasta Amore is an Italian restaurant that is aimed at families and tourists. Pasta Amore specializes in authentic Italian dishes and takes pride in providing quality service to all patrons. Their prices are comparable to your average dine-in restaurants, such as Red Lobster or Outback Steakhouse, making them an affordable option for most families.
Design Vision
I used the same colors for the table tent, foldable brochure, and menu for consistency. To fit the fancy Italian theme, I used a cursive font for some of the text and a straw mat for the background in certain spots.
Design Process
I used Adobe products to create these designs, mainly Photoshop. One feature I found especially helpful was the warp tool because I could manipulate images and make them fit whatever angle I needed them to.
Pasta Amore
This was all done using Adobe Photoshop. I made the 'focused camera' effect by simply blurring the top and bottom of the page.
A stack of menus assembled in Photoshop. I added a light shadow underneath them for depth.
The Table tent had a similar design process to the Menu; in which I started off in Adobe Illustrator and then transferred my work to Photoshop to refine everything. The main difference here is the use of lighting and perspective angles. I used the brush tool to give the tents a 'backlight' look, and then added darker shadows in the front. Warping these flat images into three-dimensional tents was
Since Pasta Amore is a traditional Italian restaurant, I wanted to capture the 'classic' Italian style in the design. Starting with the menus, I used Illustrator to create the base and photoshop to make the mock-up. I used a tablecloth texture overlay to give the menu its soft, tan appearance. To make the text pop-out against the background, I added a white, slightly transparent square behind all